So you’ve built your brewery, customers are enjoying having your beers in your tap room, demand is starting to gather momentum, now what? Have you considered what you will do for takeaways other than growlers, are their opportunities to get your beer into local bottleshops or pubs, or is there some beverage distributors knocking on your door to send your beer far & wide? This is when you need to start thinking about a strategy with managing your beer packaging. This segment we talk about mobile canning services that a brewery can access for packaging their beers, as well as an interesting chat with a Keg Rental & Fleet Management service.
Part 1 – Chris Kelly from East Coast Canning
So you’ve built your brewery, customers are enjoying having your beers in your tap room, demand is starting to gather momentum, now what? Have you considered what you will do for takeaways other than growlers, are their opportunities to get your beer into local bottleshops or pubs, or are there talks currently going on with beverage distributors to send your beer far & wide? This is when you need to start thinking about a strategy with managing your beer packaging.
Part 1 of the segment I talk with Managing Director Chris Kelly from East Coast Canning. Chris has a background in science and after travelling around the US with his wife many years back he quickly noticed their majority of beer was being served in cans. Knowing that this was something that wasn’t quite happening over in Australia, that light bulb moment came on for Chris where he could build a business to fill a gap in the market over here and that’s when the birth of the mobile canning service East Coast Canning got started.
In my chat with Chris he talks about the services they offer to breweries for canning their beers, when and why breweries consider using them and some interesting insights about beer packaging within the Australian and other international markets.
Part 2 – Nick Becker from Konvoy Kegs
Part 2 of the Beer Packaging segment, I meet up with Nick Becker from Konvoy Kegs to talk about how they help breweries with rental and leasing options for their keg fleet management.
Nick was an investor of the famous Harts Pub in the Sydney Rocks area, and then following other Harts Pub owner Mark Fethers to start the Rocks Brewery now over in Alexandria.
He then found himself working for Kegstar along with founder and multiple beer entrepreneur Adam Trippe-Smith. Following Kegstar’s acquisition by Brambles in 2015, loyalties started to shift with having to adapt to an ever changing corporate structure and culture, and so Nick followed Adam along with other former Kegstar employees Patrick Hanrahan & Marc Eggins to start KONVOY Kegs the new player in the Australian market for Keg Fleet Management.
In our chat we discuss the inner workings of how keg rental & leasing works, plus advice around what is the sweet spot for when breweries should start considering this as an option. This is another great episode that explores another important consideration when it comes to beer packaging.
Having an obsession for information, Chris found that there was a massive gap in his part of the world on how to go about starting a brewery, as well as being delivered in a way to provide a foundation for the layman to understand and act upon it.