MARKETING │ DESIGN │ BEER MEDIA

In this week’s segment we discuss the inner workings of Beer distribution and how Breweries work with distributors and retailers to send their beer far and wide into bottleshops and pubs and clubs. We chat with local, state and national distributors here in Australia, as well as an interesting chat on importing into China and an exciting new platform on streamlining the supplier and customer relationship in regards to distribution of alcoholic beverages.

A breweries brand is so important in a continuously growing and competitive marketplace. Brewing beer is only a small part of a brewery’s overall operations, and whilst a good quality and consistent product can speak for itself at times, having a well thought out marketing plan on how you are going to ensure your beer is getting into more thirsty beer drinkers’ hands is another key aspect, and in my opinion an often under prioritised focus for a new brewery. This segment we talk to marketing, design & media professionals on the importance of a brewery’s brand.


Part 1 – Wade Curtis (Formerly Ballistic Brewing & 4Hearts Brewing)

A breweries brand is so important in a continuously growing and competitive market place. Brewing beer is only a small part of a brewery’s overall operations, and whilst a good quality and consistent product can speak for itself at times, having a well thought out marketing plan on how you are going to ensure your beer is getting into more thirsty beer drinkers hands is another key aspect, and in my opinion an often under prioritized focus for a new brewery.

In part 1 of the segment, I talk with former Head of Marketing at Ballistic and Founder of 4Hearts Brewing Wade Curtis to discuss the importance of a brewery having a plan of attack when it comes to their marketing and brand development. Having a career background in Marketing, Wade wet his appetite for good beer during at trip overseas in 2001 sampling beers from the UK, Belgium, Germany and the like. His first step into commercial brewing came with doing a test batch as Bacchus Brewing in 2010, and got going this way through the gyspy and contract brewing route. He then went onto open up 4Hearts Brewing and then joined the Ballistic guys taking the role as Head of Marketing. Thoroughly enjoyed my chat with Wade, who shares an absolute wealth of information as well as industry insider tips and tricks when it comes to product buzz, exposure and brand development


Part 2 – Adam Mumford from Men At Work Agency

In this episode, I chat with Adam Mumford from Men At Work Agency who provide full marketing & advertising suite of services including Public Relations, Content Creation, Digital, Social Media and much more. As the name implies, they lean more towards male driven products and brands including Ryobi, Kennard's Hire and also within the craft beer space, having worked with the Australian Brewery on their re-branding a few years back. In our chat we discuss the importance of a brewery having a marketing strategy and the services a full suite Marketing Agency can provide breweries.


Part 3 – Jarrod Fuller from Zendoke Design

In this episode, I chat with highly sought-after Graphic Designer within the Craft Beer Industry, Jarrod Fuller from Zendoke Design. A very chilled out and down to earth character, Jarrod has a large portfolio of breweries both here in Australia and Internationally, and many listeners may have put hands on cans that he has designed such as Nail Brewing, Six Strings, The Australian and many more. In our chat we discuss the process of engaging graphic designers, and outline that it’s a two-way street in regards to making sure it’s a good fit for both parties, as well as covering design concepts for logos, cans and packaging and even going deep into a breweries brand identity and developing an authentic story that the brewery wants to send out to its target consumer base. This is another interesting chat and topic in the overall marketing & branding piece.


Part 4 – James Smith from Crafty Pint

In this episode, I chat with well-known figure within the Australian Craft Beer Industry, James Smith, who was the founder of Good Beer Week and online magazine & new resource, The Crafty Pint. Originally from the UK and working for a newspaper over there, James and his wife then moved over to Australia in 2008.

After being introduced to a few people in the brewing industry, he started to realise that there was a few breweries and a small craft beer scene developing in Australia around the time but had very little media coverage on it. In 2010 he then launched Crafty Pint, and only a few months after that Good Beer Week, which was a week long of events related to craft beer. In modern day, crafty pint is an industry leading news publication for the craft beer scene in Oz, and Good Beer Week has grown to become a National Event being taken over by the Independent Brewers Association. In our chat we discuss the media options available to new and established breweries that they can take advantage of to get their name out there and create a bit of buzz about their beers. We talk about the rise of craft beer in relation to social media and much more.


 

BEER PACKAGING

So you’ve built your brewery, customers are enjoying having your beers in your tap room, demand is starting to gather momentum, now what? Have you considered what you will do for takeaways other than growlers, are their opportunities to get your beer into local bottleshops or pubs, or is there some beverage distributors knocking on your door to send your beer far & wide? This is when you need to start thinking about a strategy with managing your beer packaging. This segment we talk about mobile canning services that a brewery can access for packaging their beers, as well as an interesting chat with a Keg Rental & Fleet Management service.


Part 1 – Chris Kelly from East Coast Canning

So you’ve built your brewery, customers are enjoying having your beers in your tap room, demand is starting to gather momentum, now what? Have you considered what you will do for takeaways other than growlers, are their opportunities to get your beer into local bottleshops or pubs, or are there talks currently going on with beverage distributors to send your beer far & wide? This is when you need to start thinking about a strategy with managing your beer packaging.

Part 1 of the segment I talk with Managing Director Chris Kelly from East Coast Canning. Chris has a background in science and after travelling around the US with his wife many years back he quickly noticed their majority of beer was being served in cans. Knowing that this was something that wasn’t quite happening over in Australia, that light bulb moment came on for Chris where he could build a business to fill a gap in the market over here and that’s when the birth of the mobile canning service East Coast Canning got started.
In my chat with Chris he talks about the services they offer to breweries for canning their beers, when and why breweries consider using them and some interesting insights about beer packaging within the Australian and other international markets.


Part 2 – Nick Becker from Konvoy Kegs

Part 2 of the Beer Packaging segment, I meet up with Nick Becker from Konvoy Kegs to talk about how they help breweries with rental and leasing options for their keg fleet management.
Nick was an investor of the famous Harts Pub in the Sydney Rocks area, and then following other Harts Pub owner Mark Fethers to start the Rocks Brewery now over in Alexandria.
He then found himself working for Kegstar along with founder and multiple beer entrepreneur Adam Trippe-Smith. Following Kegstar’s acquisition by Brambles in 2015, loyalties started to shift with having to adapt to an ever changing corporate structure and culture, and so Nick followed Adam along with other former Kegstar employees Patrick Hanrahan & Marc Eggins to start KONVOY Kegs the new player in the Australian market for Keg Fleet Management.
In our chat we discuss the inner workings of how keg rental & leasing works, plus advice around what is the sweet spot for when breweries should start considering this as an option. This is another great episode that explores another important consideration when it comes to beer packaging.


 

RAW MATERIALS & INGREDIENT SUPPLIERS

This segment we talk all things Malt, Hops and Yeast and the important considerations on each in regard to building relationships with suppliers, contracts, handling and storage and much more. Episodes include chats with Gladfield Malt, Hop Products Australia (HPA) and Lallemand Brewing.


PART 1 – HAYDEN LOCKIE FROM GLADFIELD MALT

We now move on to our Raw Materials & Ingredient Suppliers segment. This is where we talk all things Malt, Hops and Yeast and the important considerations on each in regards to building relationships with suppliers, contracts, handling and storage and much more.

Our first episode of the segment, I chat with Hayden Lockie from Gladfield Mallt. Hayden has come from a brewing background having worked at Batch Brewing as an Assistant Brewer and then making the jump across to Malts Sales & Supply. Having a Graduate Certificate in Brewing Science, Hayden shares with us some great advice on setting up malt contracts, the varying types of malts available on the markets, recipe design and tools out there that can help fellow brewers when it comes to honing in on their malt flavour profile for beers.


PART 2 – MICHAEL CAPALDO FROM HOP PRODUCTS AUSTRALIA (HPA)

In this episode, I head up to Newcastle’s Foghorn Brewhouse to meet up with National Sales Manager Michael Capaldo from Hop Products Australia to discuss the supply side of things when it comes to Hops, a crucial ingredient when it comes to your beer.

Similar to Hayden, Michael is well placed to share his advice when it comes to Hops Supply having been on both sides of the table as Brewer and now Sales & Supply of Hops to the industry. Having started out as a fellow homebrewer he then landed a job as a Packaging Assistant at Little Creatures and then as a production Brewer at Gage Roads during their big growth phase and then finally getting the opportunity to craft his own beer recipes as head brewer at Lovedale and Sydney Brewery. Having won awards and medals for their beers, Michael then felt the need for a new challenge making the jump over the hops supply side of the table at HPA.

Michael shares some great advice to aspiring and established brewery owners when it comes to setting up hop contracts, recipe design and much more.

 


PART 3 – AVI SHAYEVITZ FROM LALLEMAN BREWING (YEAST)

In this episode I chat with Research & Development Associate, Avi Shayevitz from Lallemand Brewing over in Canada. An avid homebrewer and a passion for the science behind the brewing process having a Masters Degree in Food Science, Avi dives into the important considerations in regards to Yeast that Breweries need to get their head around in the commercial world of brewing.

We talk about the role Yeast plays in the brewing process, handling of yeast in a commercial sense, building a relationship with your Yeast supplier, Dry Yeast vs Liquid yeast and we also discuss how Breweries can set their beers apart by developing their own unique house strains.


 

EQUIPMENT SOURCING

We now move into a much-anticipated segment of the podcast series, and that is Brewery Equipment Sourcing. Another 4 episode segment that includes conversations with Brewery Consultants, Equipment Brokers & Manufacturers & Installers based here in Australia and China. We cover topics such as the minimum equipment requirements a brewery owner needs, the added benefits of other equipment if you have it in your budget, improving brew day efficiencies with multi vessel system set ups and important considerations around brewery space layout.


PART 1 – NEIL PLAYFOOT FROM ASIAN BEER NETWORK

We now move into a much-anticipated segment of the podcast series, and that is Brewery Equipment Sourcing. Another 4-episode segment that includes conversations with a Brewery Consultants, Equipment Brokers & Manufacturers & Installers based here in Australia and China.

Our first episode of the segment, I sit down with Neil Playfoot from Asian Beer Network. Neil has over 20 years industry experience working in both brewpubs and production breweries on a wide range of brewing systems across many different countries including the UK, France, Bermuda and China. Currently based in China, Neil now provides Brewery Consulting services and can act as a man on the ground for people outside of mainland China for sourcing equipment.

This chat with Neil was so informative and gave me so many different ideas and perspectives on when thinking about picking the right location, how to set up a brewery and considering the different brewery system arrangements to maximise production output.


PART 2 – JOHN GONZALES FROM BESPOKE BREWING SOLUTIONS

In this episode I chat with John Gonzales from Bespoke Brewing Solutions. Originally from Austin, Texas, and at the age of 24 back in 2007 he found himself relocating to China within the IT & Logistics space. During this time he found himself occasionally supplying Stainless steel growlers and soon began building some good connections with people within the brewing industry. In 2014, John started Bespoke Brewing Solutions along with other experienced industry professionals, for the past 6 years now they have been designing breweries and installing equipment all over the world with a good solid list of clients now here in Australia.

 

Just like Neil from Asian Beer Network in Part 1 of this segment, John offers some cracking information on what to be thinking about when setting up your brewery and the important considerations when picking the shiny bits of stainless to start brewing on. Having a good repertoire of clients here in Australia, John offers some great insights about the current and future outlook of the craft beer industry in Australia as well.


PART 3 – JULIAN SANDERS FROM SPARK BREWERIES & DISTILLERIES

In today’s episode I chat with Julian Sanders from Spark Breweries & Distilleries based in Melbourne, VIC. Spark started providing services to the brewery industry back in 2014 who primarily provide systems from 5HL right up to the production scale 80HL brewhouses. Having a background in Engineering and Commerce Julian honed in on his craft and vision for what has become the modern day Spark business by spending time over in the UK absorbing their real ale culture while doing some practical engineering by day. He then found his way back to Oz, studying everything craft beer. He soon became a beer judge and helped at various beer events so it was only natural that he combine his two passions to become a brewery and distillery design engineer.

Spark started making a bit of noise in both the Australian market and international ones after developing a snug, low foot print, 2 vessel stackable brewhouse system called the SPARK K500 which earnt Julian and his team an international patent for which has become a hit to the brewpubs of this world supplying 5 & 10HL systems in this compact model to nano breweries for pubs, clubs, cafes and even seriously keen homebrewers with big garages.

Julian provides some great insights on what brewery model concepts that neatly tie into the decisions you can then make on the types of systems and equipment you should be looking for. Having been involved in over 40 brewery installs in his career in the industry, Julian is very well placed to provide aspiring brewery owners advice and perspectives on what to consider when purchasing equipment for their brewery.


PART 4 – GAVIN VAN VUUREN FROM SYNERGY CUSTOM SOLUTIONS

The final episode of the Brewery Equipment Sourcing segment. I chat with Gavin Van Vuuren from Synergy Custom Solutions. Originally from South Africa and another IT background convert, Gavin spent too many years in IT Project Management which began to eat away at his sanity. Through a friend he discovered brewing, distilling and packaging equipment and fell in love with the industry.

 

Synergy Custom Solutions provides complete brewery consulting and equipment services for the Brewing industry and are an approved supplier of Tiantai brewing equipment which was the Chinese manufacturer that the Black Hops boys started out with on their brewery journey.

 

Following suit with other episodes in this segment, however Gavin also dives into some details around Freight considerations when dealing with overseas manufacturers as well.


 

BREWERY CONSULTING & QUALITY MANAGEMENT

We now move into Brewery Consulting & Quality Management. This is a massive 4 part segment that features some big and well-known names within the brewing community and industry in Australia that provide a wealth of knowledge for aspiring brewery owners to consider when planning their brewery build. The episodes include Neal Cameron from Brewtique, Steve Hendo from Rockstar brewer and the man behind the famous BrewCult gyspy brewing brand, Dan McCulloch & Richard Chamberlin from Lallemand and an interesting chat with PK Agrawal from the 5th Ingredient who talks to us about their Brewery Management software Beer30


PART 1 - NEIL CAMERON FROM BREWTIQUE

Our first episode of the segment, I sit down with Neal Cameron from Brewtique. Now Neal’s name has come up multiple times on this podcast so far, so it was great to finally line up a time to meet with him seeing how busy he is in the brewing industry.

Neal has been working and consulting within the craft beer industry for over 15 years now. Having started out in the Wine Industry and then moving onto to helping with the set up of the Australian Brewery who we talked to in our earlier Meet The Brewer series. He then took a step back from that to co-write the first formal educational course at TAFE NSW related to microbrewing. Currently he works for Brewtique which is a Brewery consulting company which installs breweries all over Australia.

So as you can see this is why I really wanted to sit down with Neal, not many people in the industry has this many stories and experiences to share as he does when it comes to opening a brewery, his lived through 20 plus brewery builds in his long career all neatly explained in a 60 min interview


PART 2 - STEVE HENDO FROM ROCKSTAR BREWER

I chat with well known figure in the brewing community Steve Hendo from Rockstar Brewer. If you haven’t heard of Steve Hendo, he famously made his name in the brewing community as the founder of the BrewCult brand.

Hendo did the gyspy brewing model for many years and built a massive cult following with his beers eventually developing a big core range exciting beer geeks all over the country with his innovate beer styles. Eventually things didn’t quite go to plan for Hendo with the BrewCult brand which he explains in more intimate detail in our chat, in which he then decided to take a step back from running a brewing business to just working in the industry, by having a stint at Stone & Wood as a shift production brewer. After finding his feet, and deciding on what next is in store for him in the Beer Industry he then began consulting breweries on best brewing practices and quality processes for their beer production which gave birth to his current business Rockstar Brewer.

Hendo does not hold any punches and is brutally honest about what it takes to open and run a successful brewery. He shares his mistakes, challenges and lessons learnt from his BrewCult days and he discusses the importance of Quality Management controls and processes for breweries and how he helps breweries both new and established to ensure high quality beer is being produced batch to batch.


PART 3 - DANIEL MCCULLOCH & RICHARD CHAMERLIN FROM LALLEMAND BREWING

I chat with Technical Managers Dan McCulloch or VB as he is known as in the Brewing Community and Richard Chamberlain both from the Lallemand Brewing Division.

In this chat we talk all things Quality and the important considerations that brewery owners both new and seasoned need to think about to ensure that they are producing a high quality beer product and can do this batch to batch.

We also dive deep into why quality is so important in a brewery, particular controls and processes that breweries should be considering in their brewing practices, as well as discussing cost effective options around building your own lab and being able to effectively analyze your beer in real time.


PART 4 - PULKIT K AGRAWAL (PK) FROM THE 5TH INGREDIENT (BEER30)

The final episode of the Brewery Consulting & Quality Management segment, I chat with Pulkit Agrawal or PK as he mostly goes by, who is Founder & CEO of the 5th Ingredient.
A topic that I never considered when planning this podcast about building a brewery, Beer30 is simply a Brewery Data Management software that helps breweries improve quality & efficiency with their brewing operations by replacing paper logs and spreadsheets by electronically capturing important data related to brew days, fermentation, packaging, inventory sales and many other back of house aspects.

This is a great chat, and a very interesting topic to cover for an aspiring brewery owner as well as for those already established breweries still slogging it out on paper when it comes to data capturing for their brewery operations.

LICENSING & GOVERNMENT COMPLIANCE

This segment has been one that I have been very much looking forward to sharing with you all. It’s a big jigsaw puzzle the Licensing & Compliance elements of opening and running a brewery, as one of my guests in the segment states, and there are many pieces of that puzzle that can become a daunting, time consuming and very expensive exercise of unexpected and hidden costs if you have never trodden the path before. This segment tries to explain to you all, the important considerations when dealing with all levels of government to get the necessary licensing and approval you need to legally produce and sell beer.


PART 1 - BEN TESEORIEO FROM CPS PLANNING

In this episode I was put onto Ben from Glenn Wignall from the Grifter who highly recommended Ben and his firm of experienced Towners Planners services. They have a wealth of experience when it comes to assisting brewery owners with site selection, development applications and navigating the often-confusing steps in the planning and approval process of opening a brewery.  This is a must listen for any aspiring brewery owner wanting to learn how the planning and approval process works with local government.


PART 2 - RUSSEL STEELE FROM RSA LIQUOR PROFESSIONALS

Russell has many years’ experience working both sides of the Liquor & Hospitality industry, with 9 years working as a State Licensing regulator and 10 years working in and managing licensed premises in QLD and Northern Territory.

Russell outlines and explains in much detail all the different licensing types for producing and selling beer, how he helps brewery owners navigate the confusing and highly regulated environment of liquor licensing as well as discussing important considerations around different types of permits for brewery owners depending on what type of brewery they want to be including thoughts around serving food and having live music at your venue.


PART 3 - MAYOR DARCY BRYNE FROM THE INNER WEST COUNCIL

This is the final episode of the Brewery Licensing & Government Compliance segment.

In this episode I managed to line up a chat with Mayor Darcy Bryne from the Inner West Council. Darcy, a craft beer enthusiast, has been a big advocate for the craft beer scene that has sprung up in Sydney’s Inner West for the past 10 years. He and other contributors have played a very big role in lobbying for better regulations across all levels of government to try making it easier for new breweries to open and operate. He also helped launch the Inner West Brewers Association that includes original members such as Wayward Brewing, Grifter, Young Henrys, Willie The Boatman and more.

In our chat, I talk with Darcy about how he came to have a passion for the craft beer industry, dealing with local councils, the challenges still facing breweries opening up in regards to untangling red tape and what efforts have been made previously and currently for improving conditions for the craft beer industry.

 


 

SMALL BUSINESS & ACCOUNTING

Brewing is only a small part of it all, and therefore, felt it necessary to sit down with business & accounting savvy experts related to the brewing industry who can share some insights on best ways to structure the business when starting out, what the bookkeeping and accounting responsibilities there are for small business owners as well as advice around excise tax. We dive into interesting recommendations for software to organise and time manage these responsibilities as well as discussions around cash flow management.


PART 1 - JARROD WILSON FROM CRAFT ACCOUNTING

This is part 1 of 2 episodes in this segment, where I sit down with Jarrod Wilson from Craft Accounting. Jarrod has extensive experience working with clients in and around the brewing and beverage industry, where he got his first taste of working in the industry starting out working with The Australian Brewery as the Financial Controller. A decade ago, Jarrod formed his own practice. Craft Accounting, working and helping some of the biggest names in the craft beer and hospitality scene.


PART 2 - ADAM WILSON FROM UPSIDE ACCOUNTING

Today's episode I speak with Adam Wilson from Upside Accounting. In 2008, Adam took over the Upside Accounting firm. Adam and his team provide much more than just traditional taxation and general accountancy services, as they offer a full range of business succession planning services and advice including business structure, cash flow management, bookkeeping software set up, business registrations, marketing & website development, business consulting and succession planning and much more.

Adam and his team have extensive experience with providing end to end accounting services to clients within the Brewery & Beverage industry.


 

FINANCING & CAPITAL RAISING

We now move into our topic specific segments of the podcast series, and a very early consideration in your brewery building journey should be considering how you are going to raise the necessary finance & capital for it. Episodes include a chat with an Equity Based Crowdfunding platform and a Brewery & Winery Equipment Rental & Financing provider.


PART 1 - JOHNNY WILKINSON - EQUITISE

We now move into our topic specific segments of the podcast series, and a very early consideration in your brewery building journey should be considering how you are going to raise the necessary finance & capital for it.

In this episode I briefly cover some financial options available to aspiring brewer owners and entrepreneurs including Home Equity Loans and Angel Investing. The interview that follows is my sit down chat with Jonny Wilkinson from Equitise.

Equitise was one of the first equity based crowdfunding platforms in Australia after government legislation being passed making it legal back in 2018, following other countries such as the US and the UK. If you have ever heard of reward based crowdfunding platforms such as Kickstarter and Pozible where start ups can launch campaigns with a fundraising target, in the hope of interested fans or onlookers who will donate money to it in exchange for some non-monetary return such as merchandise, novelties or the option to purchase their product or service that you helped fund. With equity based crowd funding, this allows interested investors to purchase equity and shares in a business on the platform.


PART 2 - JASON BAYLIS - RED WINDOWS CAPITAL

This episode I chat with Jason Baylis from Red Windows Capital who specialises in equipment finance for the Brewery & Winery industries.

This is another interesting option to explore when it comes to accessing much needed capital when starting out with the building of your brewery. The purchasing of your brewery equipment such as a brewhouse, fermentation tanks, heat exchangers, glycol units, pumps, clean in place systems, keg washers and canning lines just to name a few, are going to be a huge bite out of your budget when first starting out.

This option of being able to finance your equipment through a rental agreement with a service such as Red Windows Capital, enables you to free up funds when you are first starting out to dedicate towards other areas of the business that might otherwise be neglected in the beginning such as marketing, accounting systems etc., due to the limited funds left over in the budget if you were to outlay those costs for equipment outright in the beginning. Jason explains this financing option in much more detail and how it all works for aspiring brewery owners.


 

MEET THE BREWER SERIES

The first segment of the series I head to 6 Breweries here in Sydney to meet with Owners & Head Brewers to find out about their story on how they started out, the challenges they faced, mistakes made and lessons learnt. This segment is a great foundational grounding for those new to the commercial brewing industry and to get a grasp of the overall project at hand of opening a brewery.


PART 1 - PAT MCINERNEY FROM WILLIE THE BOATMAN

The first part of series is titled Meet The Brewer, where I will be meeting with Co-Founders and Head Brewers from 6 Sydney breweries, to get their stories, insights and advice.

For the very first podcast episode I had the pleasure of being able to sit down with an absolute character of the Craft Beer scene, Pat McInerney one of the Co-Founders of Willie the Boatman out in St Peters.

It was great to listen to Pat share his and other Co-founder Nick Newey’s story on how they started out and where the inspiration of the name Willie the Boatman came from. Pat offers some great advice around engaging with your local council, the challenges they faced when opening up, and what he would do differently when starting out again.


PART 2 - PETER PHILLIP FROM WAYWARD BREWING

In this episode I am out at in Sydney’s Inner West again meeting with founder of Wayward Brewing Peter Phillip. Pete is a well known figure within the brewing community especially in Sydney’s Inner West. He formed the Inner West Brewers Association back in 2017 in a push to make Inner West Sydney the Beer Capital of Australia, as well as being Chairman of the Independent Brewers Association.

You can tell by the interview that Pete really knows his stuff, and there were so many gems of information and advice to take in that he provided in our chat.


PART 3 - SIMON OSBORN & ADY FITTER FROM ROCKS BREWING

In this episode I sit down with Managing Director Simon Osborn and Head Brewer Ady Fitter from Rocks Brewing Company out in Alexandria.

This was such a great and informative chat with both of these blokes, who have years and years of collective experience in the brewing industry. After starting out bouncing around gypsy and contract brewing enabling them to build a solid brand, they eventually invested in stainless steel which gave birth to the Rocks Brewing Co in 2013.Both guests clearly know their stuff, dropping gems of information left right and centre on what not to do when starting out and commonly overlooked aspects of when planning your brewery. We also heavily dive into the world of gypsy and contract brewing, which is another great model to consider when starting out.

Get your note pad ready and have a quick finger on the pause and rewind button as there is too much info in this episode to digest in one sitting.

 


PART 4 - DAN SHAW FROM THE AUSTRALIAN BREWERY

In this episode, I sit down with Head Brewer Dan Shaw from the Australian Brewery out in Rouse Hill, Sydney’s North West. Dan joined the Australian back in 2017, learning and succeeding from well-known figure in the industry Neal Cameron who was involved in the initial set up and commissioning of the brewery.

Dan’s roots to the brewing industry came from working in the retail and hospitality industry, working for the Colossimo family running their busy Hillside pub, and also working in management roles within Dan Murphy’s. The Australian Brewery has been brewing in Sydney’s Hills district since 2010. With champion trophies and over 15 gold medals won since 2016 AB.

We dive into once again the intricacies of gypsy and contract brewing, as well as equipment sourcing and tips and hints on developing a core beer range for new breweries.

Building a solid brand and loyal following they took the opportunity to purchase Young Henry’s brewhouse equipment a couple years later, holding it in storage for sometime until they finally left the Young Henrys nest and finding their own physical premises and setting down roots in the Marrickville area.

Glenn has a lot of advice to give on equipment sourcing, gypsy brewing, as well as thoughts on a topic that hasn’t been spoken a lot about so far, and that is the importance of safety within a brewery and considerations for aspiring brewery owners around meeting Australian standards with their equipment and ensuring a safe workplace for your employees and customers.


PART 5- GLENN WIGNALL FROM THE GRIFTER

In today’s episode, I sit down with Co-Founder Glenn Wignall from The Grifter Brewing Co in Marrickville.

Glenn & co-founders Matt King & Trent Evans began their journey into the craft brewery scene by bouncing around the Inner West doing Gypsy brewing, fine tuning their recipes and finding a temporary haven with their own tank space at the Young Henry’s brewery in Newtown when they were just launching back in 2012. Building a solid brand and loyal following they took the opportunity to purchase Young Henry’s brewhouse equipment a couple years later, holding it in storage for sometime until they finally left the Young Henrys nest and finding their own physical premises and setting down roots in the Marrickville area.

Glenn has a lot of advice to give on equipment sourcing, gypsy brewing, as well as thoughts on a topic that hasn’t been spoken a lot about so far, and that is the importance of safety within a brewery and considerations for aspiring brewery owners around meeting Australian standards with their equipment and ensuring a safe workplace for your employees and customers.


PART 6 - JAMES HARVES FROM YULLIS BREWS

The final instalment of the Meet The Brewer Series. I head out to Alexandria to meet with Co-Founder James Harvey, AKA Harvs from Yullis Brews.

Originating back in 2014 out of a vegetarian restaurant in Surry Hills, Harvs and Co-Founder Karl Cooney immersed themselves into the commercial brewing industry by gypsy brewing all over Sydney and creating a cult following for their beers. The success of their gyspy brewing days allowed them to springboard themselves into their own physical brewery in Alexandria.

Harvs shares a great story of hard work and long hours, keeping it simple, organic growth, as well as thoughts around core ranges and some great industry insights.


 

Series 1 Conclusion – Biggest Learnings & Where to Next?

SERIES 1 - BIGGEST LEARNINGS & WHERE TO NEXT?

The final episode of series 1, I thought it would be good to create an episode which nicely sums up the original series of the podcast. In the episode I recap my biggest learnings to date, explain where I am at in my brewery building plans and I also share with you all the future direction of the the Build Me A Brewery Podcast.

Thanks again for everyone being involved in the podcast to date, and all those that took the time to listen. I look forward to bringing to you all much more content about the commercial brewing industry in the 2nd half of 2021.

INDUSTRY REPRESENTATION & ADVOCACY

KYLIE LETHBRIDGE FROM THE INDEPENDENT BREWERS ASSOCIATION (IBA)

In todays episode,  I chat with General Manager of the Independent Brewers Association (IBA), Kylie Lethbridge to discuss their role in the Independent craft beer industry and the benefits of a brewery becoming a member of the IBA Association.

With a focus on supporting independent craft breweries, the IBA sets out to providing industry representation and advocacy across all levels of government to make it easier to open up and operate an independent brewery here in Australia.

Having over 500 members, made up of Breweries and Associates, Kylie explains for listeners today the IBA’s role in the Industry for Independent Breweries and its members, what their past and present lobbying efforts have been on the hot topic issues and challenges facing the industry, and shares her outlook on the years to come for brewery operators here in Oz.


 

Brewery Project Management

Coming to the pointy end of the original series of the podcast, our second last episode to be exact. Today’s episode I meet up with Director of BSK Projects, Benedikt Schikora to discuss the services and benefits of engaging a Project Management firm to guide an aspiring brewery owner through the convoluted and intricate nature of a brewery project, from the concept design phase right through to commissioning and opening.


BENEDIKT SCHIKORA FROM BSK PROJECTS

BSK Projects are a highly regarded Project Management firm specialising primarily in hospitality, entertainment and retail sectors both here in Australia and Internationally. Benedict discusses the role of a Project Manager and dives into all the key steps and phases a project like a brewery build goes through and the complexities of each if you were to manage on your own. We also touch on the interior design of a brewery especially the tap room for patrons creating a warming and inviting atmosphere and not just a warehouse with milk crates and a bar.

I thought having Benedikt on the podcast at this stage of the series would be a nice way to tie together all the episodes, topics and learnings to date and discuss how this can be applied to the overall project management of your brewery build.