RECOMMENDED BOOKS

THE AFFORDABLE BREWERY

By Tom Hennessy (Author)

There is an alternative to the turn-key brewery that costs $100,000 to $250,000. Tom jokes that he also has a turn-key brewery, he turns the key, opens the door and makes damn good beer. After helping hundreds of commercial breweries get their start, Tom Hennessy unlocks the door to purchasing viable, real commercial brewing equipment, saving you tens of thousands of dollars toward owning your own brewery. Even if you are only playing with the idea of opening your own brewery, this simple book will give you plenty of insight into the cost of every piece of equipment you will need, and will open your eyes to the real possibility that if can be done!

 

 

 

 

 

Brewery Operations Manual by [Tom Hennessy]

BREWERY OPERATIONS MANUAL

By Tom Hennessy (Author)

Learn how to open & run a successful brewery. This Brewery Operations Manual is a complete "to do" list that will guide you through the maze of events necessary to open your own brewery without spending the family fortune. This is real nuts and bolts stuff.

Within the three steps you'll learn how to:
*Save money so less is needed
*Pick the type of locations that will save you time and money
*Piece together a brewery for a fraction of the cost of a turn-key system
*Follow an easy bookkeeping system to track your business in real time
*Utilize a kick-ass business system to run your brewery

 

 

COLORADO BOY BREWERY: STANDARD OPERATING PROCEDURES (S.O.P)

By Tom Hennessy

After years of teaching how to open breweries around the U.S. and internationally, Tom Hennessy has put together the basic guide on how you actually "do it", based on the operations of the award winning Colorado Boy Brewing Company. Drawing on Tom's 20 plus years of professional brewing, and peer reviewed by professional brewers across the U.S. this guide will show you how to: • Clean kegs, serving tanks and fermenters • Harvest yeast and re-pitch • Make cask ale • Carbonate your beer • Proper sanitation of equipment • Step by step procedure of a brew • Beer line cleaning • Tank passivation • And more!

 

 

 

 

 

 

BREWING UP A BUSINESS ADVENTURES IN BEER FROM THE FOUNDER OF DOGFISH HEAD CRAFT BREWERY

By Sam Calagione

Starting with nothing more than a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality in the form of Dogfish Head Craft Brewery, one of America's best and fastest growing craft breweries.

In this newly updated Second Edition, Calagione offers a deeper real-world look at entrepreneurship and what it takes to operate and grow a successful business. In several new chapters, he discusses Dogfish's most innovative marketing ideas, including how social media has become an integral part of the business model and how other small businesses can use it to catch up with bigger competitors. Calagione also presents a compelling argument for choosing to keep his business small and artisanal, despite growing demand for his products.

  • Updated to offer a more complete look at what it takes to keep a small business booming
  • An inspiring story of renegade entrepreneurialism and the rewards of dreaming big, working hard, and thinking unconventionally
  • Shows how to use social media to reach new customers and grow a business

For any entrepreneur with a dream, Brewing Up a Business, Second Edition presents an enlightening, in-depth look at what it takes to succeed on their own terms.

 

Operation Brewery: Black Hops - The Least Covert Operation in Brewing: A step-by-step guide to building a brewery on a budget by [Dan Norris, Eddie Oldfield, Michael McGovern]

Operation Brewery: Black Hops - The Least Covert Operation in Brewing: A step-by-step guide to building a brewery on a budget

In July of 2014, Dan, Eddie, and Govs sat at a bar talking shit about making beer. Two years later, they’d opened their own brewery on the Gold Coast in Australia called Black Hops. It’s been an epic journey, from “the little situation” in China, to a collaboration with the biggest entertainment franchise on earth, and finally—launching a brewery. Operation Brewery tells their story and gives you every last detail on how to build your own brewery on a budget.

Most brewing books focus on how to make a good beer. To start a brewery in 2016 and beyond, it's no longer enough to make good beer. Any business is as much about planning and marketing as it is about the product you make. Operation Brewery delves into how Black Hops navigated the tricky waters of opening a brewery and also provides specific advice on a range of startup topics such as:

  • How to build and execute a brand
  • How to find a killer growth channel and stand out in your marketing
  • How to use modern web and social platforms to gather attention
  • Crowdfunding and how Black Hops became the first brewery to launch for crowdfunding in Australia
  • Various business models for operating a craft beer business
  • Raising money to build a brewery, including the exact slides to include in your pitch deck when presenting the idea
  • How to choose a core range of beers, including specific advice on setting up pilot brewing systems
  • Your location and the various considerations that go into choosing where to open

 

SO YOU WANT TO START A BREWERY?

By Tony Magee

In 1993, Tony Magee, who had foundered at every job he'd ever had, decided to become the founder of a brewery. So You Want to Start a Brewery? is the thrilling first-person account of his gut-wrenching challenges and unexpected successes.

Based in Petaluma, California, the Lagunitas Brewing Company makes craft beer that is simple and flavorful and defies categorization. The same could be said for this book. Equal parts memoir, narrative, and business story--with liberal dashes of pop culture and local color--this honest yet hilarious account of a one-of-a-kind, made-in-America journey just happens to culminate with the success of one of the nation's most popular craft beer brands. In twenty years, Lagunitas has grown from a shoestring operation to be the fifth largest--and the fastest growing--craft brewer in the United States.

First published in a limited edition two years ago by a tiny California press, So You Want to Start a Brewery? has here been revised and updated to include Lagunitas's establishment of a new brewery in Chicago, set to open in 2014. So You Want to Start a Brewery? is unglamorous and full of entertaining digressions, but it's never afraid to mess with the nuts and bolts.

This is a must-read for all who have considered starting their own business--or have sweated blood working to get one on its feet. Told in the vibrant voice of Tony Magee--the man closest to the process--this blow-by-blow chronicle will introduce beer drinkers and entrepreneurs to the reality of starting a craft brewery from the ground up.

 

BEYOND ON THE PALE: THE STORY OF SIERRA NEVADA BREWING CO.

By Ken Grossman

Personal tales of perseverance and beer making from the founder of Sierra Nevada Brewing Co.

Beyond the Pale chronicles Ken Grossman's journey from hobbyist homebrewer to owner of Sierra Nevada Brewing Co., one of the most successful craft breweries in the United States. From youthful adventures to pioneering craft brewer, Ken Grossman shares the trials and tribulations of building a brewery that produces more than 800,000 barrels of beer a year while maintaining its commitment to using the finest ingredients available. Since Grossman founded Sierra Nevada in 1980, part of a growing beer revolution in America, critics have proclaimed his beer to be "among the best brewed anywhere in the world."

  • Beyond the Pale describes Grossman's unique approach to making and distributing one of America's best-loved brands of beer, while focusing on people, the planet and the product
  • Explores the "Sierra Nevada way," as exemplified by founder Ken Grossman, which includes an emphasis on sustainability, nonconformity, following one's passion, and doing things the right way
  • Details Grossman's start, home-brewing five-gallon batches of beer on his own, becoming a proficient home brewer, and later, building a small brewery in the town of Chico, California

Beyond the Pale shows how with hard work, dedication, and focus, you can be successful following your dream.

 

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